Privacy Policy

Effective Date: 1st September 2025

1. Who We Are

This Privacy Policy explains how SafePetz (“we”, “our”, “us”) collects, uses, and protects your personal information.

Business Name & Address
Safepetz
The Keep, Creech Castle
Taunton, Somerset
TA1 2DX

Contact Email
contact@safepetz.co.uk

We are the data controller responsible for your personal information under applicable data protection law, including the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

We may collect and process the following types of information:

• Website usage data: cookies, analytics data, IP addresses, browser type, and browsing behaviour.

• Customer details: names, postal addresses, email addresses, phone numbers, and payment details.

• Pet profile data: photos, pet names, breed, vet details, medical information, and other details you choose to display on your pet’s online profile.

• Form submissions: information provided via contact forms or profile setup forms.

• Geolocation data: if you consent, location data provided when submitting a “Notify Owner” or similar form.

3. How We Use Your Information

We use your information for the following purposes:

• To process orders, payments, and deliver products.

• To create and manage your pet’s online profile.

• To provide SMS and email alerts if your pet is reported as lost or found.

• To respond to enquiries or support requests.

• To improve our website, services, and marketing.

• To comply with legal obligations.

4. Legal Basis for Processing

We process your personal data based on:

• Contract: to provide you with collars, profiles, and related services.

• Consent: for optional services such as geolocation sharing or marketing communications.

• Legitimate interests: to improve our services and protect the safety of pets.

• Legal obligations: to meet regulatory and tax requirements.

5. Sharing Your Information

We do not sell your personal information. We may share it with trusted third parties only as necessary:

• Payment processors: to process secure payments.

• SMS and communication providers (e.g. Twilio): to send alerts.

• Analytics and advertising platforms (Google Analytics, Google Tag Manager, Google Ads, Meta Ads): to measure and improve website performance and marketing.

• Service providers: who assist us in running our website and business.

All third parties are required to protect your information in line with UK GDPR.

6. Cookies & Tracking

Our website uses cookies and tracking technologies, including Google Analytics, Google Tag Manager, Google Ads, and Meta Ads. Cookies help us understand how visitors use our site, deliver relevant adverts, and improve your experience.

You can manage or disable cookies through your browser settings. We also provide a cookie banner where you can accept or reject optional cookies.

7. Data Retention

We keep your personal data only for as long as necessary:

• Customer and profile data: for the duration of your subscription and a reasonable period thereafter.

• Financial records: as required by tax law.

• Pet profiles: until you request deletion or your subscription ends.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the data we hold about you.

• Request corrections to inaccurate data.

• Request deletion of your data.

• Object to or restrict certain types of processing.

• Withdraw consent at any time (where processing is based on consent).

• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, contact us at contact@safepetz.co.uk.

9. Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, use, or disclosure.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.